Octocube Games

Octocube Games is a game studio specializing in idle games - with over 1 million downloads on Google Play. Currently working on multiple new games for their dedicated fans.

Audience of young adults sitting closely in a dimly lit room, attentively watching an event or presentation.
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Presenter explaining a diagram projected on a screen to an audience seated in a classroom setting.

Octocube’s identity is built for the long game - unique, bold, and made to grow alongside its players. Both the community and the team instantly loved the new identity, which was such an achievement.

My Responsibilities:

- New visual identity (logo, colors, typography, etc.)
- Brandguidelines
- Strategic Brand Consulting
- Website design
- Signage design
- Brand strategy

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About the Process:

We started to define the brand by conducting several qualitative interviews and questionnaires for the entire team. This informed every design decision for the new identity.
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Our biggest challenge was to make a simple logo (scalability was very important) from a studio called "Octocube Games" *Long name with little to no meaning*. We went through a lot of concepts but when this one arrived we fell in love.
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From there it was all about building the icon the right playground.

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The Design:

Our goal was to build a distinct and memorable brand that reflects Octocube’s passion for idle games, stands out in a crowded mobile market, and builds long-term recognition and trust among dedicated players.
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The custom logomark, a stylized octagonal cube - is simple, strong and instantly recognizable, designed to scale across app stores, social channels, and community spaces. Every letter was custom drawn to match the icon we instantly fell in love with.
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The result is a identity built to connect with a niche audience of idle game lovers.

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Minimalist wooden dresser with a framed poster that reads 'Connect. Collaborate. Colombi.' beside dried flowers in clear vases, illuminated by window shadows.
Minimalist wooden shelf with a framed poster reading 'We connect brands to consumers', two vases with dried flowers, and a small tray holding books and a pen, under soft natural light shadows.
Minimalist framed poster on white wall above wooden sideboard with glass vases and books, soft sunlight casting shadows.
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Minimalist wooden dresser with a framed poster that reads 'Connect. Collaborate. Colombi.' beside dried flowers in clear vases, illuminated by window shadows.
Minimalist wooden shelf with a framed poster reading 'We connect brands to consumers', two vases with dried flowers, and a small tray holding books and a pen, under soft natural light shadows.
Minimalist framed poster on white wall above wooden sideboard with glass vases and books, soft sunlight casting shadows.
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@Copyright Jeppe Christensen
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